1.1 Background
For the past decade, the impact of web-based technology had added velocity to all the activities and avenues of business. Furthermore, the “dot-com ear” is now fast receding into the past. In today's dynamic global competition scenario, the ability to provide customers with the cost-effective total solutions and life cycle costs for sustainable value has become vital. Business organizations are now under a tremendous pressure to improve their responsiveness and efficiency, and managers are still grappling with turning the e-business concept into a business reality. In this, lead times needs to be reduced to their extreme extent to meet the changing demands of customers in different regions of the world. With the emerging application of Internet and information and communication technology (ICT), the companies are forced to shift their operation from traditional way to a virtual e-business, e-procurement and e-supply chain philosophy. These philosophies transform companies from a local business automation to a global enterprise and business automation. (Lee et al, 2001 - Dave Chaffey, 2004)
E-commerce has changed the business model profoundly. The models appear under a huge list of names such “the new economy”, business 2.0″, “webonomies” just to mention few. All the same, they all have in common the Web in one-way or another. E-commerce (EC) is seen as the new tool that will revolutionize and digitize the business prospects. As we know it today, all the big corporations are using it, and according to one of General's Electric speeches (Jack Welch 2001), the company did not consider “e-business” as an old economy neither a new economy, but a simple new technology.
Application of web-technology is no longer an afterthought in forming business strategy but rather the cause and driver, hence changing the very definition of value (Kalakota & Robinson, 1999/2000). E-commerce has been developed in the last years by the popularization and commercialization of the Internet. In addition to the consumer-oriented commerce of the Internet, EC is practiced through electronic markets or e-market and electronic data interchange (EDI). And according to many sources and magazine, the evolution of the Internet usage, creates a need for an efficient e-commerce enabled supply chain or value chain management. A bit thrust than it previously had, B2B (business-to-business) e-commerce still appears to be on what has been described as “rocket-ship ride” trajectory (Kalakota & Robinson, 1999/2000).
To add more value to this “new economy” or new way of doing business, the Business-to-Customers (B2C) has received also most attention from the rise of companies such Amazon.com and more eBay Inc, the bulk of e-commerce remains to be the B2B sector. The leading research firm Forrester projected rapid growth in B2B sector of the economy from under half trillion dollar in 2000 to anywhere between approximately $3 and $6 trillion by 2005.
B2B electronic marketplace (e-marketplaces) that uses Internet protocols as communication standards have gained widespread application in the supply chain management. To support these function there are number of activities classified as procurement, technology development and human resources management. An e-marketplace provides a virtual location, where buyers and sellers meet, but it may also provide mechanisms to support the subsequent transaction between buyers and sellers. The purchasing and supply (procurement) activity of organization is one, which spans both internal services and B2B services, according to Kaplan and Sawhney (2000) marketplaces are classified into four categories:
o MRO (Maintenance, Repair and Operation) hubs are horizontal markets that enable systematic sourcing of operating inputs.
o Yield managers are horizontal markets that enable spot sourcing of operating inputs,
o Exchanges are vertical markets that enable spot sourcing of manufacturing inputs,
o Catalogs hubs are vertical markets that enable systematic sourcing of manufacturing inputs.
There are two major market (FIGURE 1) places according to Kalakota & Robinson: those tow gender markets are: vertical and horizontal marketplace. Vertical market places, automate supply chains by digitizing and normalizing products catalogs, creating market liquidity by developing facilitator exchange. Horizontal market place, seek to make the procurement of common services more efficient because the audience they address, the goods and services bought and sold over them are common to many industries. Horizontal market makes places provide a venue for transacting such goods and services as MRO suppliers, logistics services, media buying, outsourced human resources services, temporary workers and excess inventory and excess capital equipment.

In the recent years, the focus has shifted to more strategic view of the market and this has accurately assisted in rediscovering supply chain management, like e-procurement is the productive use of the Internet to improve the effectiveness and efficiency of the supply end of the supply chain. Supply chain management can be described as the chain linking each element of the manufacturing and supply process from raw materials to the end user, encompassing several organizational boundaries. This broad definition includes the entire value chain and addresses materials and supply chain management from the extraction of raw materials to its end useful life. By connecting in the new electronic marketplace of the World Wide Web, a buyers firm is able to streamline its purchasing activities electronically, even when not all of its suppliers can automatically process electronic orders. To buyers in supply chain management, procurement systems and B2B electronic markets are perceived as a new procurement channel enabled by the Internet and new technologies of the World Wide Web. Adoption of these technologies and the corresponding business models associated with them, are of great significance to the success of many businesses in a spectrum of industries. (Dai and Kauffman, 2000)
Nevertheless, IT publications and business analysts alike have been full of the promises of B2B e-commerce. At the center of all the hype was the possibility of what e-procurement could offer a company as a means for companies to control costs. Electronic negotiation and contracting and possibly collaborative work in specification can further enhance time and cost saving and convenience. An e-procurement solution automates the key internal procurement process from catalog, requisitioning, procurement, receiving and payment processes for indirect or direct commodities. According to the ISM in a Forrester reports on e-business (2002) have shown consistent growth in the adoption of web based methods for indirect purchasing instead of direct purchasing, which contains more percentage of dollars spend on purchase.
To resume all the previous paragraphs and to illustrate the overall point of view, I would like to give a better explanation by the following example sourced to Andrea Ovans (2000) a review of Harvard business school:
“One might not think it would matter to an 8.5 billion company how it buys its pencils. However, when they have upward of 60'000 employees in 100 countries, purchasing those pencils, not to mention desk, computers, and spare parts for oil field equipment - the time and costs involve can quickly mount. Rather than trying to centralize such purchase into some worldwide purchasing office, Schlumberger and other big companies have chosen or choosing to take advantage of the burdening market for e-procurement”.
1.2 Problem discussion
At this point of the thesis, I am going to give an introduction about the supply chain and its concepts, also the relationship or the connection within the new impact of new technologies.
Hereby, the concept of supply chain management (SCM) enjoys growing popularity mainly because it promises nothing less than a sustainable competitive advantage to those organizations implementing it. Successful supply chain management strategies enable organizations to reduce costs while simultaneously improving services and product quality (Gagliardi, 1996). The realization of these benefits can provide a significant competitive advantage over other organizations. However, in order to gain this advantage, it is important to implement a comprehensive supply chain management initiative that includes technological, organizational and attitudinal changes.
Since the appearance of Internet, business organizations invested significant resources to develop new strategies and manufacturing technologies to improve their competitive advantage. During the last twenty years, companies such, Microsoft, Dell and much more, who had already implemented efficient production, total quality management, and reengineering strategies, will decrease costs while increasing their flexibility and quality of services.
Through a well-organized and efficient supply chain management more and more improvements might become realizable. And through an effective supply chain management which requires information to be shared and transmitted beyond the boundaries of the organization. These information systems expanding the availability and transfer of information between various trading partners are called inter-organizational information systems (IOIS). These systems involve elements of traditional information systems spanning across organizational boundaries and thereby permit-shared applications across legal enterprise boundaries.
Such information sharing in a virtual- vertical integration created by IOIS can then be used to reduce supply chain uncertainty. And such electronic cooperation is called information partnership and focuses its attention on creating strategy value through increasing operational efficiencies.
According to Aberdeen (2001), “e-procurement” allows companies to automate the tactical processes and workflow associated with purchasing. Purchasing managers through e-procurement are able to manoeuvre their way out of massive technology are used almost exclusively for purchases that are already on contact with set group of suppliers. From ITRG (2002) and Knudsen (2002), states that e-procurement includes aspects of the procurement function supported by various forms of electronic communication, and its use in both the public and private sectors takes many forms including:
o Electronic data interchange (EDI) – inter-organizational information system using structured data exchange protocols often through value added networks.o E-MRO - mechanism for ordering indirect items from an on-line catalogue.o Enterprise resource planning (ERP) – automation of procurement related workflows including auto-faxing, auto-emailing or other forms of messaging directly with suppliers.
o Web-based enterprise resource planning – automated procurement workflows but Web based.
o E-sourcing – way of identifying new sources of supply using Internet technologies.
o E-tendering – the process of inviting offers from suppliers and receiving their responses electronically.
o E-reverse auctioning – using Internet technologies for on-line auctions of items for disposal.
o E-informing – use of Internet technologies for gathering and distributing procurement related information.
o E-collaboration – collaborative procurement related planning and design using facilitating technologies.
E-procurement systems in essence mirror the procurement process through the provision of two distinct, but connected infrastructures, internal processing (corporate intranet) and external communication processing (Intranet based platforms). The critical difference is that these systems allow individual employees to order goods and service directly from their own personal computers (PCs) through the web on a real-time basis. Requests and orders are channelled through various forms of hubs or databases. It also allows individual employees to search for items, checks availability, place the subject of a great deal of research, but again this has tended to focus on the development of inter-organizational electronic networks. In the efficient and maverick buying habits, redundant business processes and the absence are symptoms of poor procurement practices. (De Boer et al, 2002)
The world of e-procurement is changing at dizzying pace and B2B procurement is rapidly becoming the most efficient way to conduct all these modes of business. According to Kalakota and Robinson (2000), there are three catalysts driving growth in the e-procurement space, which are as follow:
o Cost saving: Applications reduce purchasing costs by nearly 90 percent, which translates into dramatically better margins for buyers. Centralizing procurement activities concentrates that total spending and improves negotiating power.
o Improve efficiency: focus purchasing on strategic, value added upstream portions of the business rather than on transactional, down stream activities.
o Control: increasing the purchasing role in the company’s total spending, including such non-traditional areas as operating resource procurement. Web-based procurement exchanges provide better inventory management, faster time to market, and use less working capital than traditional means of procurement.
From the same source (Kalakota and Robinson, 1999/2000), one of the objectives of e-procurement is to offer international procurement opportunities to the local business, and to improve market access for small and medium size firms that are typically specialized. As with any e-business effort, efficient procurement strategies integrate a company’s business workflow with robust applications infrastructure. The central objectives of a company’s e-procurement strategy are to better manage the firm’s operational costs.
Over the time, organizations realize such time and cost savings by linking with major suppliers through private networks, such as electronic data interchanges (EDIs)…
Since 1970’s, some large corporations used EDI networks to process batches of highly structured data from trading partners and fulfil a procurement function. Conventional EDI technologies have some limiting characteristics like technically rigid, complex standards, significant start-up, implementation and maintenance costs, and “point-to-point” connectivity. These factors make EDI less optimal when the purchase process with a few key suppliers capable of providing volume discounts can generate tremendous cost savings.
Internal customer service improvement emerged as a significant and relevant issue for procurement professionals and e-business project teams. Electronic negotiation and contracting and possibly collaborative work in specifications can further enhance time and cost savings and convenience. According to an analyst named Bob Austrian working for banking services, he cited; purchasing via Internet technology can reduce transaction cost by 90%, this can save billions in overheard cost annually for organization.
Herby, for suppliers, the benefits are in more tendering opportunities possibly on a global scale, lower cost of submitting a tender and possibly tendering in parts that may be better suited for smaller enterprises, or collaborative tendering in case the e-procurement site supports forms of collaboration. All in one, the main source of income is reduction of cost (of tendering processing and getting more cost effective offers).
At this point and after the entire introduction of the problematic, the terms purchasing versus procurement haven’t been mentioned in their real meaning. Therefore, those terms (purchasing # procurement) have been until now almost used interchangeably. However, they differ significantly in their scope; purchasing refers to the buying of materials and all the activities associated with buying process. Electronic purchasing addresses only one relatively minor aspect of the procurement problems companies face. Procurement on the other hand, is broadly defined to include a company’s requisitioning, purchasing, transportation, warehousing, and in-bound receiving processes. Recent procurement strategies focus on restructuring the entire order-to-delivery process rather than on specific tasks within the process. The new procurement models leverage a nearly ideal combination of volume advantage, flexible contracts and valuable supplier’s alliances, along with decentralized and user-responsive purchases. (Kalakota and Robinson, 1999/2000)
Web-based procurement systems became apparent to early adopters; respondents were highlighting the substantial improvement in internal customer satisfaction from users of electronic procurement systems and a consequent major improvement in user compliance. For today’s industrial age companies must change their current procurement practices to become tomorrow’s e-business leaders. By providing improved visibility into the process flow, e-procurement can strengthen management control. E-procurement reduces maverick buying, ensures compliance with corporate policies and institutionalizes a company’s best business practices. While improving accountability and control, implementing e-procurement can improve productivity. E-procurement cannot only build strategic supplier relationships but uses aggregate buying to gain volume discounts from suppliers.(Evans & Wurster, 1999)
Nevertheless, e-procurement’s benefits fall into two major categories: efficiency and effectiveness. E-procurement’s efficiency benefits include lower procurement costs, faster cycle times, reduce maverick or unauthorized buying well organized reporting information, and tighter integration of the procurement functions with key back-office systems. E-procurement’s effectiveness benefits include the increased control over the supply chain, proactive management of the key data, and higher-quality purchasing decision within organizations. (Kalakota and Robinson, 2000)
Many companies are implementing e-procurement strategies concurrently with their integrated supply chain efforts. The web provides the technologies basis for achieving the supply and procurement chain management most firms seeks. However, for many companies, development of a truly effective integrated procurement strategy is still in the future. Relatively a few firms have a clear vision of what a companies must achieve when reengineering and integrating their procurement processes. Furthermore, no good roadmap exists for how such integration is to be achieved or what the ultimate destination. (Kalakota and Robinson, 1999/2000)
According to Davila et al (2002), new –procurement technologies will become an important part if supply chain management and the rate of adoption will accelerate as aggressive adopters share their experiences and perceptions of work risk. The actual benefits and risks of e-procurement technologies and manager’s evolving perceptions about the benefits and risks will determine the speed at which the technology moves from its developmental infancy to the adoption and the maturity stages.
In addition to the technology risks, there are risks associated with the integration of these technologies with existing information systems, with the business models that these technologies impose on supplier-customer relations and with the security and control mechanisms required to insure their appropriate use (Davila et al, 2002). Ironically although the e-commerce and e-procurement are inherently global, many of its limitations come from the geographic, cultural and organizational limitation of the underlying businesses they serve (Avery, 2002).
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